thought-afterGeeky stuff by Lafinboy

Oh hai! is published by Lafinboy, aka Scott Swabey, a self confessed geek, standards compliant web developer, OOP afflicted code monkey, loving father and husband. These are (some of) his thoughts.

We all get bombarded with them every day, you can't miss them – marketing buzzwords. The words and phrases that marketing types use to hype up their pitch, to make it sound better than it is. Marketing and sales speak could well be a whole sub-language, and something that future historians would choke on translating.

So what are the top 20 phrases or words that you come across that are seemingly only ever used in marketing or sales pitches? The words themselves aren't necessarily out of the ordinary, but their use may be out of context.

I'll get you started with a few of my own favourites:

  • leverage
  • synergic
  • value proposition
  • shifting the paradigm

Feel free to add to the list, and we'll see if we can pull together the all time top 20 marketing buzzwords!

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2 Responses to Top 20 marketing buzzwords

  1. geoffb says:

    ROBUST seems to have been getting a bit of a hiding lately

  2. Aby says:

    I always find in my line of business (SALES) that "One Stop Shop" comes into just about every sales & marketing pitch.

    The other buzzwords are:

    Market positioning
    Customer centric
    Added value
    No brainer
    We are the Voice of the customer
    Collective intelligence

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